Iteon Robin Technology Named 2004 SESAMES Finalist
Robin makes it possible to deploy new smart card based loyalty programs without the need to update the terminals.
Levallois-Perret, France – September 30, 2004
– Iteon Robin Technology has been selected as a finalist for the
2004 SESAMES Award in the Best Customer Loyalty Application category.
An important brake on mass deployment of smart card based loyalty programs
is the complexity of updating terminals. For each new application, it
is mandatory to download specific software to each terminal, which is
a costly not to say impossible process.
Thanks to Robin Technology, the smart card itself contains the application
software that will allow a terminal to work with it. Because the card
itself contains the software, it will work on any terminal. This removes
the problem of deploying applications on terminals.
Because the protocol is standardized, the same application software on
the card will work on any terminal, whatever its manufacturer, its model
and its software release without the need for any specific software. Because
the protocol is adaptative, it will work on devices as much different
as a point of sale terminal, an ATM, a computer or a personal reader.
Robin dynamically adapts the application to the characteristics of the
terminal it is working with.
Robin Technology works with existing cards and terminals.
"Being nominated as a SESAMES finalist from some 126 submissions
is a tremendous honor" said Jerome Ajdenbaum, Director at Iteon.
"Robin is an innovative solution that benefits to all the actors
in the value-chain : not only will card issuers see their revenue grow
by increasing their customer loyalty, but terminal and card manufacturers
also will augment their profitability by delivering higher-end products,
giving a repeat performance of the success of SIM toolkit in mobile telephony".
The development of Robin Technology has been made possible thanks to the active support of the French Agency for Innovation (ANVAR).
